Erin Westenberg

Design

Research

Strategy

Expert in the B2B Enterprise SaaS space, I solve real problems for real people by understanding who they are, learning how they work, and creating solutions that help them become better at what they do.

Check out some of my work below. These pages are password protected. If you are a potential employer, please email me for the password.

End-To-End UX

Moving into adjacent markets is tricky and needs to happen correctly to be successful. See my process end-to-end when I’m starting from scratch with no current customers to inform decisions.

Research

Who is the customer? Who will ultimately use this product day to day? This company has a lot of questions and wanted to deeply understand their customers. Find out the methodologies I used and the outputs I delivered to help answer these questions and get them the information needed.

Mobile

This product was lagging when it came to mobile. See how I used research to determine what functionality to build into a purpose-built mobile app for physicians.

Innovation

Learn how I co-facilitated a collaborative brainstorming event to ideate pilot programs for improving patient outcomes. Using both quantitative and qualitative research on how people make orthopedic treatment decisions, we created a multi-variate experiment to help customers get the care they need when they need it.